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Utilising AI and Data Analytics to Match Personality with Career

Vocation Compass Recommendation System

Understanding the hidden personality dimensions of different roles could be the key to matching a person and their ideal occupation, according to new research published in the Proceeding of the National Academy of Sciences.

Background

As reported, the findings of “Social media-predicted personality traits and values can help match people to their ideal jobs” point to the benefit identifying the skills and experience in a particular industry as well as being aware of personality traits and values that characterise jobs.

More importantly, on how these will align with the people.

The lead researcher from the University of Melbourne’s Centre for Positive Psychology, Associate Professor Peggy Kern, explained that it has long been believed that different personalities align better with different jobs.

Sales roles, for instance, are better suited for an extroverted individual, whereas a librarian role might better suit an introverted individual.

However, studies have been small-scale in nature. Never before has there been such large-scale evidence of the distinctive personality profiles that occur across occupations.

About the Initiative

The research team looked at more than 128,000 Twitter users, which represented over 3500 occupations in order to establish that different occupations tended to have very different personality profiles.

Software programmers and scientists, for example, tended to be more open to the experience. Elite tennis players, meanwhile, tended to be more conscientious and agreeable.

Many similar jobs were grouped together based solely on the personality characteristics of users in those roles.

One cluster included many different technology jobs such as software programmers, web developers, and computer scientists.

Technology was utilised to create a data-driven ‘vocation compass’, which is a recommendation system that finds a career that is a good fit with personality.

These technologies are a variety of advanced artificial intelligence (AI), machine learning and data analytics approaches.

Results

Co-author Dr Marian-Andrei Rizoui of the University of Technology Sydney shared that they were able to “successfully recommend an occupation aligned to people’s personality traits with over 70% accuracy.”

Even when the system was wrong it was not too far off, pointing to professions with very similar skill sets. For instance, it might suggest a poet becomes a fictional writer, not a petrochemical engineer.

Since work takes up most of the waking hours, many people want an occupation that aligns with who they are as an individual.

Because people use different platforms, they leave behind digital fingerprints online. As such, this creates the possibility for a modern approach to matching one’s personality and occupation with an excellent accuracy rate.

Co-author, Professor Paul X McCarthy of the University of New South Wales in Sydney, described finding the perfect job a lot like finding the perfect mate.

By better understanding the personality dimensions of different jobs, more perfect matches can be found.

The analytic approach potentially provides an alternative for identifying occupations that might interest a person, as opposed to relying upon extensive self-report assessments.

They have created the first, detailed and evidence-based multi-dimensional universe of the personality of careers, which can always be improved and evolved over time.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.