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How CEOs should utilise digital transformation

As digital transformation continues to reach new heights, it has become one of the biggest buzzwords around.

With digital disruption taking root with digital transformation, on the agenda for many organisations are questions such as “How can digital transformation translate to growth, especially for companies in the Philippines?” and “How can the Chief Executive Officers (CEOs) fully take advantage of it?”

Consumer demand is keeping the economy alive, making true to the statement that the ‘customer is king’.

Therefore, there is an urgent need for CEOs to listen to their customers in order to thrive amid digitalisation.

According to a recent report, companies need to start listening more on how customers are able to access solutions or how they do transactions in order to avail services since consumer optimism is driving the economy.

With technology continuously changing the way people live, organisations must ensure that today’s Filipino customers are satisfied with their digital experience.

A report made by a multinational software corporation showed that consumers who are pleased with their digital experience were over eight times more likely to stay with a brand than those who were unsatisfied.

There is an urgent need for Filipino organisations to think of going digital and be able to catch up with the demands of the customers.

CEOs around the world, including those in the Philippines, must first address complexity especially with the different legacy systems and all kinds of methodologies required by businesses to run.

Complexity becomes a burden for organisations that are trying to create better business functions.

This is particularly for business processes, systems and procedures that can affect their ability to be part of a globally-competitive landscape.

Currently, companies are facing an overwhelming volume of data and an increasing pressure to boost productivity.

Add to that how employees are also demanding for more purpose and new skill sets that will help them go about their tasks.

A suite of solutions may be the key for companies to address these issues. This will allow them to draw meaningful insights from their data and effectively allocate resources to their customers.

This will enable them to become intelligent enterprises, at the same time giving them the opportunity to thrive in the digital shift.

The suite of solutions will serve as the foundation tying all the critical business processes and data-driven insights together.

Moreover, this will help organisations run intelligently in order to better predict, stimulate, and anticipate business outcomes.

An intelligent enterprise is a concept that operates with visibility, focus and agility in order to achieve better outcomes.

It is able to do more with less and can empower employees through process automation. Moreover, it can deliver best-in-class customer experience as well as invent new business models and revenue streams.

There are three key areas of technology that a company must consider before becoming an intelligent enterprise.

First would be an Integrated Suite that will bring intelligence into the applications used in managing customers, supply chains, networks, employees, and core business processes.

Second is a Digital Platform that will handle data from any source and in any format in order to support the development, integration, and extension of business applications.

The last is Intelligent Technologies that will integrate intelligence to data and processes through innovations such as machine learning, advanced analytics, and the Internet of Things (IoT).


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and consulting services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,800 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service. For more information, visit