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Enhancing Thailand’s Tourism with Digital Transformation

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The government of Thailand is encouraging tourism-related businesses to use digital platforms to reach more customers and reinvigorate the country’s tourism sector. Digital Economy Promotion Agency (depa) aims to foster economic growth, social progress, cultural enrichment and national security using digital technology.

To raise awareness, the government has created a forum to introduce the Thai tourism industry to digitalisation and technological advancement. ThailandCONNEX forum helps private tour companies and government tourism boards improve their product and service offerings.

“The forum offers opportunities for tourism entrepreneurs and those looking to interact, seek suggestions, and deal business with digital networks, startups, and digital service suppliers who can aid and partner to revitalise the Thai tourism industry jointly,” Assistant Professor Dr Natthaphon said at Digital Tourism Business Matching ThailandCONNEX in Prachuap Khiri Khan Province, central Thailand.

Dr Natthaphon has urged business owners in the tourism sector and the public to implement digital transformation to unlock the city of Thailand’s most popular tourist destinations. Businesses that invest in digitalisation can save expenses, open new markets, boost profits and fuel rapid expansion.

Users can have access to a wide range of cutting-edge technology in the forum, including Blockchain (Blockchain), Big Data (Big Data) and Artificial Intelligence (AI), all of which are backed by experienced staff. The platform’s goals included enhancing tourism using digital technology and assisting government agencies in developing more efficient rules and promotion standards. Five of Thailand’s most visited locations will host the Digital Tourism Business Matching events, including Chiang Mai and Prachuap Khiri Khan.

Additionally, Chaiwut Thanakmanusorn, Thailand’s Minister of Digital Economy and Society, has pledged to establish the requisite infrastructure, including public utilities, networks, and essential services. The importance of utilising digital technologies to boost Thailand’s tourism industry’s competitiveness has been stressed by Chaiwut. He advocates for the public and private sectors to develop digital literacy and use the public network.

Thailand’s government has made digitisation a top priority. Findings and a strategic plan to promote the expansion of government-friendly business systems were previously released by the Digital Government Development Agency (DGA). Dr Suphot Thienwut, Director of the DGA, recently gave a presentation detailing the project’s outcomes and long-term strategy for easing the implementation of the business systems project via the Doing Business Portal Roadmap.

To aid businesses in obtaining necessary licences and permits and using other government services, the Master Plan will provide a strategy and set of tools for doing so. In addition, raising Thailand’s standing on the Ease of Doing Business Index and The Competitiveness of Thailand rating was a primary objective of the strategy.

The “5G Use Case” trial project was evaluated at the Phuket Data Sandbox Platform by Puchphong Nodthaisong, the Secretary-General of the National Digital Economy and Society Commission. The platform is the backbone of a more extensive system for combining data from many sources to make sound judgements.

To ensure a smooth launch of Puchphong’s planned tourism enterprise in Phuket, the latter underwent the Phuket Sandbox inspection screening procedure. The pilot project’s goal is to leverage 5G technology to increase trust in the tourist industry’s decision-making using real-time data.

Thailand also cited the development and success of the Phuket Smart City project as an example of the integration of security technology. CCTV Smart Gate Face Recognition inside the City Data Platform project is one example of how the government’s use of relevant technology has improved its ability to control safety in tourist areas and inform policy.

Government and private organisations are working together on this initiative. It can be an example for other places looking to optimise efficiency and gain advantages. It may be altered to work in different urban settings. It also exemplifies how data may be studied from many angles to propel the city’s data initiative. To be used as foundational data in pushing forward the construction of intelligent cities for future sustainability.


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