Close this search box.

We are creating some awesome events for you. Kindly bear with us.

Digital Disruption in Indonesian Television

Getting your Trinity Audio player ready...

Amid the ongoing digital technology disruption, the national television industry cannot ignore the impacts that arise. Rapid developments in digital technology bring profound changes in various aspects, ranging from viewer behaviour to shifts in content landscapes and advertising strategies.

Image credits:

The shift in viewer behaviour towards digital platforms also has a significant impact on the business models in the media and entertainment industry. Traditional television stations must innovate and adjust their strategies to remain competitive in this increasingly dynamic environment.

One of the main impacts of audience migration to streaming platforms and video-on-demand (VOD) services is the increased demand for content that can be accessed anytime and anywhere. Traditional television stations must focus on producing content that is not only appealing for direct television viewing but also accessible digitally. This includes the development of user-friendly content accessible through various devices such as smartphones, tablets, and Smart TVs.

Further, the subscription-based business model is becoming increasingly dominant in this industry. Many viewers are subscribing to streaming platforms that offer ad-free content or content with more focused advertising. Traditional television stations should consider providing subscription options or partnering with streaming platforms to create additional revenue and retain their audience.

The importance of data analysis also rises with this transformation in viewer behaviour. Streaming platforms and VOD services can collect detailed user data, which can be used to understand audience preferences, make better content recommendations, and guide marketing strategies. Traditional television stations need to develop their data analysis capabilities to keep up with these trends and better understand their audience.

Additionally, collaboration between traditional television stations and digital platforms has become increasingly crucial. Strategic alliances can create opportunities to reach a wider audience, share resources, and expand content coverage. The migration of viewers to digital platforms is not only a definite threat but also an opportunity to redesign business models and create a better content experience for the audience.

Deputy Minister of Communication and Information, Nezar Patria, emphasised that players in the television industry, as part of the private television association in Indonesia, need to adapt and capitalise on digital disruption opportunities. Adapting to digital changes is not only a necessity but also a key to business sustainability and industry relevance.

Deputy Minister Nezar Patria highlighted the consequences of technological disruption, especially in the context of the shift from terrestrial to digital broadcasting. He mentions Thailand’s experience five years ago, where ad growth stagnated, players increased, and competition became tighter. Therefore, participants in the television industry need to redefine their business strategies to stay competitive.

Nezar expressed optimism regarding the development of the entertainment industry sector as one of the outcomes of digital disruption for broadcast television, including through the use of Artificial Intelligence (AI) technology. He points out the significant growth in advertising for entertainment content and digital media, aided by technological developments that enable content production at lower costs.

The significant increase in advertising growth for entertainment and digital media content, as highlighted by Nezar, indicates a paradigm shift in marketing strategies. Companies are increasingly realising the appeal of digital content and the potential for more accurate segmentation through the use of AI technology. The ability to produce content at lower costs is also an additional incentive to adopt digital solutions in advertising campaigns.

Data has revealed that the global television service user base will reach 5.7 billion by 2027, indicating a sustained high demand for entertainment content. The annual growth of approximately 3.66% until 2027 confirms that this market continues to expand, creating opportunities for industry players to innovate and adapt to continuous changes.

Further, the global TV and Video industry’s growth of 3.04% per year in the period 2024-2028, estimated to reach US$805.2 billion, marks the positive impact of digital disruption. As a growing sector, advertising becomes one of the main drivers of this growth, demonstrating that advertisers increasingly recognise the value and effectiveness of ads in the continually evolving digital environment.

By leveraging the advancements in digital technology, including AI, the entertainment and television industry can continue to explore new opportunities. Innovative strategies, rapid adaptation to market trends, and the utilisation of technology will be the keys to success in facing digital disruption, propelling this industry to higher levels of competitiveness in the modern era.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.