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Digital solutions for Vietnam’s tourism sector

Image credit: Nhan Dan

The pandemic has been seriously affected Vietnam’s economy in general and the tourism industry in particular. Data at the end of last year shows that COVID-19 has had a negative US$1 trillion to tourism worldwide and a reduction of 61% to Vietnam’s tourism revenues compared to 2019.

Clearly, traditional management and business methods cannot adequately cope, globally and in Vietnam as well. The pandemic has required the tourism industry to implement digital transformation solutions and establish a smart tourism data integration and sharing system. Various cities and provinces of Vietnam plan to leverage technology to boost their tourism sectors. This is in line with the governments overall emphasis on digital transformation across the board.

Vietnam’s northern province of Ha Giang is looking to promote the local tourism industry through digital transformation and smart services in partnership with the National Administration of Tourism (VNAT) and a mobile carrier. Under the agreement, VNAT and the mobile carrier will assist Ha Giang to use the carrier’s Smart Travel system to ramp up promotion of tourism as well as to provide useful information to potential travellers.

Ha Giang authorities will provide relevant data about local destinations, scenic spots, historical sites, culture and food to be incorporated in the Smart Travel system. The provincial authorities will also facilitate connection with local organisations and businesses to develop tourism through digital transformation.

The platform features advanced technologies such as virtual reality, augmented reality, big data and e-commerce. The portal has been designed to meet the needs of tourists, businesses, service providers and regulators alike. The data collection and analytic tools will give tourism authorities an overview of their local tourism’s advantages and challenges, allowing them to formulate and introduce policies and provisions.

VNAT has also signed an agreement with Ha Giang to assist the province create and develop tourism products, promote the brand of Ha Giang tourism and develop the workforce for tourism. VNAT Director Nguyen Trung Khanh said the cooperation will open new opportunities to boost the tourism of Ha Giang and Vietnam at large in a more effective manner. He added that digital transformation and smart travel development are the inevitable processes, especially as the COVID-19 pandemic has affected all aspects of life. Ha Giang Vice Chairman Tran Duc Quy was confident that the agreement would significantly drive the growth of the local tourism industry and harness its full potential.

Vietnam has been eager to boost its tourism sector after it was hit by the pandemic. In November 2020, Việt Nam International Travel Mart (VITM) finally took place after being postponed three times. Thousands joined the annual Việt Nam International Travel Mart, one of the tourism industry’s most anticipated annual events.

Vũ Thế Bình, deputy chairman of the Vietnam Tourism Association, said that while the event was smaller, the content is more profound and discusses how we overcome the consequences of the pandemic and also other kinds of crises. Bình stressed that the theme for the event was digital transformation for tourism development, “All of our economic sectors will gradually transform with digital technology. But tourism is one of the first economic sectors to have a chance to transform with digital technology.”

The platform featured over 300 stalls of tourism enterprises, airlines and tourism service providers from 47 cities and provinces throughout the country and six foreign countries and territories, namely Thailand, Peru, Japan, South Korea, Colombia and Taiwan. The exhibition had a separate zone for digital transformation exhibition, where companies could introduce new products at a hall for four days – the very first time the tourism sector got close to technology.

Recently, Vietnam’s tourism industry launched the online tourism mobile app “Du Lich Viet Nam An Toan” (Safe travel in Vietnam) that integrates electronic payment and the monitoring of public health in just one card. The app is aimed at more than 43 million smartphone users. This is a useful tool for travellers in recommending safe destinations and advertising destinations to tourists, as well as effectively serving the second domestic tourism stimulus programme. The app is also considered to be one of the practical digital transformation activities of state management agencies in the tourism industry.

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