February 27, 2024

We are creating some awesome events for you. Kindly bear with us.

Indian’s online marketing platform for indigenous goods booms

The Khadi and Village Industry Commission’s (KVIC) foray into the online marketing segment has found tremendous public patronage, recording a gross turnover of over IN 1.12 crore (US$153,045) in just eight months of its launch.

Launched last July, the Khadi e-portal has delivered orders to over 10,000 customers out of the 65,000 people who have visited the e-portal. KVIC has also delivered more than 100,000 articles/commodities to these customers, according to data from a press release. During this period, the average online purchase has been recorded at IN 11,000 (US$150) per customer, an indication of Khadi’s growing popularity and the diversity of its product range to suit all segments of buyers.

The product range includes, among others, hand-spun and hand-woven fine fabrics like muslin, silk, denim, and cotton; wristwatches; a variety of honey, herbal and green tea, herbal medicines, and soaps; a range of herbal cosmetics. Also, spices, herbal neem wood combs, yoga outfits, and several varieties of ready-to-eat foods.

The Union Minister for MSMEs, Road Transport, and Highways, Nitin Gadkari, lauded Khadi’s successful e-commerce venture noting it has provided a wide marketing platform for various Khadi and village industry products for citizens all over the country. He said that the e-marketing of Khadi is proving to be a game-changer and he expects a turnover of IN 200 crores (US$27 million) per year.

KVIC has developed the e-portal in-house without spending any money on web-developing, another factor that differentiates Khadi e-portal from other e-commerce sites, the release said. Unlike other online portals, KVIC takes care of all logistics and infrastructure support like cataloguing, product photographs, maintaining online inventories, packaging, and delivery. This saves Khadi artisans, institutions, and PMEGP units manufacturing Khadi products from financial burdens.

KVIC Chairman, Vinai Kumar Saxena, explained that all expenses incurred on the Khadi e-portal are borne by KVIC. While in the case of other e-commerce sites, product cataloguing, packaging and dispatch are the responsibilities of the respective sellers; KVIC’s policies take care of this for Khadi institutions and PMEGP units. This saves sellers a lot of money and makes the Khadi’s e-portal a unique platform for thousands of rural artisans.

The portal was initially an online sale that was launched for Khadi face masks to combat COVID-19 and now has evolved into a full-fledged e-market platform with nearly 800 products. KVIC has received online orders from all 31 states and union territories that include the far-flung Andaman and Nicobar Islands, Arunachal Pradesh, Kerala, Himachal Pradesh, and Jammu and Kashmir, among others.

The government also offers indigenously produced products on its government e-marketplace (GeM). The e-marketplace, which functions under the Ministry of Commerce and Industry, is used for the procurement of common use goods and services by ministries, departments, and central public sector enterprises (CPSEs).

Recently, the government announced that Indian Medicines Pharmaceutical Corporation Limited (IMPCL), a public sector manufacturing unit under the Ministry of AYUSH, will now be able to sell their products on GeM. The deal between IMPCL and GeM was finalised earlier this week when GeM created 31 categories covering 311 medicines, which are now live in the marketplace.

IMPCL’s prices are vetted and finalised by the Ministry of Finance (Department of Expenditure) for their Ayurvedic medicines. Through the collaboration, these medicines will be available on the GeM portal to hundreds of government sector buyers and will facilitate quick procurement by central/state government institutions for their healthcare programmes.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

Send this to a friend