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EXCLUSIVE: Olivier Croly, Senior Vice President APAC, Barco on how COVID-19 Created a Cultural Shift within Organisations

2020 was a year of transformation and accelerated disruption brought on by the pandemic. A critical lesson people learned was that every business needs to be a digital-enabled one. With this understanding, it is imperative to drive a sense of urgency among organisations towards accepting digital transformation.

During these testing times, empathy played a key role in the leadership style as it was critical to authentic and transparent communications. Ensuring the safety and well-being of the employees and looking out for their mental health became the foremost priority. Engaging teams effectively through frequent check-ins and reviews intermingled with fun engagement that encouraged sociability and bonding was fundamental to sustainability and continuity.

Olivier Croly, Senior Vice President APAC, Barco

OpenGov Asia had the opportunity to speak exclusively to Olivier Croly, Senior Vice President APAC, Barco to discuss how the onset of the COVID-19 pandemic accelerated a cultural shift in the workforce across sectors and industries.

Barco develops visualisation and collaboration solutions to help companies work together, share insights and wow audiences. In his current role, Olivier is responsible for leading and growing Barco’s APAC portfolio across its three core segments: enterprise, healthcare and entertainment. He leads the company’s commercial strategy and works with his team to deliver great customer outcomes and sales growth. The global development of the education business for Barco is also under his purview.

For Olivier, the pandemic has, in many ways, altered priorities – new offerings are being developed, and new go-to markets being explored, all while ensuring remaining connected with the consumer and listening more intently to what they want. Going forward, the role of a manager/leader should focus on the 3C approach: Compassion, Coach and Care while encouraging the team to upskill and reskill.

The foundation to counter the effects of COVID-19 in the initial stage was survival. To make it through the storm, Olivier and Barco’s strategy involved ensuring the safety and well-being of their employees while driving business continuity to the extent possible.  Primarily this was done through the adoption of virtual conferencing and other telework tools.

Their internal teams adjusted quickly to the work-from-home model and were able to weather several challenges because of the robust digital infrastructure already available within the company, like Microsoft Teams, One drive, Yammer, etc. Most of the teams were used to working from home and flexible work hours.

The lockdown led to some disruptions in the supply chain, which impacted manufacturing output and resulted in shipment delays. However, strong IT support enabled the company to maintain continuity and productivity.

Olivier explained that they focused on employee reskilling, retooling supply chains and go to market strategies to enable a more sustainable, future-proof growth model that can withstand such black swan events in the future. While they have opened their office now, they are strictly following all guidelines with regards to social distancing, site disinfection and others to ensure employee health and safety during this time.

Technology will define success or failure in the new normal 

2020 has been a transformative year for organisations. Across the globe, people had to adapt to remote working, with only essential service providers being allowed to work on-site. This successful transformation to a digital workplace requires effective team collaboration, and trust, supported by real-time collaboration solutions to deliver results. Any business is as good as its people and Olivier believes that empowering them with effective tools not only brings out the best results but also gives them a competitive advantage.

With the ongoing wave of technology adaptation and the ensuing culture shift, organisations are increasing their reliance on innovative solutions to enable seamless visualisation and collaboration between on-site and remote employees. Adoption of emerging technologies within the workplace was already a part of the digital transformation process that companies were exploring to reinforce future preparedness and competitiveness. With the advent of social distancing, these technologies have become enablers of business delivery and continuity, while adhering to safety protocols.

The office but not as we know it

As hybrid becomes the new normal at workplaces and changes the way we meet, collaborate, engage and impress our workforce, and inspire and communicate to crowds, it led Barco to rethink the physical office. The company transformed its Singapore office into a hybrid workplace. The office is designed and furnished with the latest video technology to accommodate the new normal of hybrid working. Barco Singapore has invested in safe, efficient, and fully-equipped offices and meeting spaces that will enable better engagement between in-house and remote employees seamlessly and in the most effective way. At the same time, the company’s India software team has also moved to a state of the art, hybrid work environment.

Step into tomorrow’s new hybrid way of working with Barco

As companies redefine their digital capabilities and physical workspaces to facilitate hybrid collaboration and visualisation, Barco has you covered with its premium solutions to enhance workplace agility and efficiency, ensuring that enterprises are primed for the new normal. Barco’s premium visualisation and collaboration solutions transform enterprises by enhancing productivity and continuity for businesses while facilitating a hybrid and resilient model that can withstand future challenges.

Barco’s innovative solution ClickShare Conference boosts team collaboration by enabling seamless and secure communication and ensuring that all members of the team feel included in the meeting. It enables personalisation and efficiency in hybrid workplaces and users are not tied to any specific video conferencing apps as ClickShare Conference is software-agnostic. The solution offers the flexibility to “Bring your own meeting” as it supports the use of a wide range of cameras and speakerphones.

Another technology enabling hybrid workspace is Barco’s media streaming solution SecureStream, which makes sharing content from control rooms to external stakeholders simple and secure. The solution allows control room operators to simply drag and drop content into a SecureStream channel and then provide the needed link to the receivers.

The company also facilitates efficient training and team collaboration through weConnect, a virtual classroom software dedicated to distance learning in real-time. With hybrid training and reskilling of employees being necessary for the new normal, employee engagement in training sessions can also be boosted through weConnect. The solution enables bright outcomes for learners as it optimises class engagement and boosts seamless contact between trainers and employees.

Work is not a place but rather, results and outcomes

Organisational leaders need to inculcate a sense of urgency in driving digital transformation which is now a necessity.  A key reinforcement has been that the world can do more with less – less space consumption, less travel – and still drive efficient results.

Olivier acknowledged that the pandemic taught the world that profitability and sustainability are not necessarily conflicting goals; they can effectively come together to achieve equitable economic growth.  Considering this, innovation, agility and flexibility are a must for business continuity and resilience.

In closing, Oliver shared his core belief that an organisation’s and its leadership’s outlook must be holistic, inclusive and equitable. Ultimately people will remember organisations that took care of ALL their stakeholders – not just employees, customers or shareholders.


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