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Singapore’s Retail Jobs Transformation Map

Dr Tan See Leng, Minister for Manpower and Second Minister for Trade and Industry launched the Jobs Transformation Map (JTM) for Retail as a guiding resource to help retail companies plan and ensure that their workforce is equipped with the necessary skill sets to meet evolving business needs.

Following the release of the Retail Industry Transformation Map (ITM) 2025 in October last year, Enterprise Singapore (ESG) and Workforce Singapore (WSG) collaborated with the Ministry of Manpower to create the JTM, which was supported by SkillsFuture Singapore (SSG).

Singapore National Employers Federation (SNEF), in collaboration with the National Trades Union Congress (NTUC), has been designated as a programme partner for the Jobs Skills Integrator for Retail (JSIT-R).

The JSIT-R is a dedicated intermediary that offers retailers end-to-end solutions for workforce transformation, staff training, and job matching services. When engaging with retailers, the JSIT-R will consult the JTM.

Retail trade associations and chambers (TACs) have signed a Memorandum of Understanding (MoU) with SNEF and NTUC to demonstrate their support for the JSIT-R and the implementation of the JTM. TACs are committed to reaching out to and collaborating with over 1,100 member companies and other retailers to accelerate employment transformation for their workforce of about 94,000 employees.

To ensure that the Retail sector can continue to attract and retain talent while also creating quality jobs, a study was conducted to identify future industry trends as well as anticipate how future job roles and required skill sets must change to create new opportunities and meet evolving business needs.

Four major trends and opportunities have been identified:

  • Shifts in consumer needs as a result of changes in lifestyle, preferences, and awareness;
  • Emergence of new retail models (e.g., omnichannel, customer-centric retail experience, and innovative business model) that enable enhanced brand and shopping experiences;
  • Using data analytics and improvements in retail technology to increase productivity and efficiency;
  • Create a resilient and agile supply chain to improve inventory management and enable more fulfilling alternatives in an increasingly complicated and turbulent supply chain environment.

The JTM analysis highlighted existing work roles that are likely to change somewhat or significantly, such as sales associates and store managers. Changes such as new technology and shifting consumer needs will transform these jobs.

A fundamental recommendation in the JTM report for adapting to these trends and technology improvements is to transform the workforce through human capital development programmes that include training, job redesign, and skills-based career progression pathways.

Such efforts would allow employees to focus on more value-added work and plan their evolution, which would help the growth of businesses.

Some emerging job roles include Sustainability Specialist, Product Innovator, Customer Experience Manager, Customer Intelligence Analyst, Omni-channel Manager, Digital Marketer, Digital Transformation Manager, UI/UX Designer and Full Stack Developer.

Further, retailers can stay competitive in a continuously changing industry by utilising data analytics and developments in retail technology. It helps them to provide personalised experiences, optimise operations, and boost customer satisfaction, resulting in higher profitability and long-term success.

The utilisation of data analytics and improvements in retail technology is critical for merchants looking to increase productivity and efficiency. Retailers can obtain important insights into customer behaviour, preferences, and market trends by leveraging the power of data analytics.

This data enables them to make data-driven decisions, improve inventory management, personalise marketing efforts, and improve overall operational efficiency.


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