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Vietnam: Museums Leveraging IT for Enhanced Visitor Engagement

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The Vietnam National Museum of Fine Arts unveiled its innovative electronic ticket system, marking it the first in Vietnam to implement e-ticketing. This system is the outcome of a collaborative project between the museum and the Tourism Information Centre under the Vietnam National Administration of Tourism (VNAT). It will enhance convenience for both visitors and tour operators.

Image credits: Ministry of Culture, Sports and Tourism

Through the e-ticket system, visitors are no longer required to visit the counter; instead, they can conveniently purchase tickets online via the national tourism application, “Vietnam Tourism – Vietnam Travel,” using their smart devices. The tickets are designed to be integrated and can be used in various locations. Additionally, a single ticket is applicable for all members of a group tour.

The Vietnam National Museum of Fine Arts recently launched the first Virtual Art Exhibition Space (VAES) in the country, enabling artists to showcase their works in personalised formats and providing audiences with convenient access to the exhibits from any location and at any time.

The extended period during which the COVID-19 pandemic prevented direct access to art exhibits prompted the museum to develop VAES. The construction of the 3D space commenced in 2021 through a collaboration between the museum and a private player, aiming to simulate a genuine exhibition space.

The move marked the first stride taken by the museum to maximise the value of fine artworks and showcase them to a global audience without constraints. In the future, the museum has plans to continually refine and enhance the virtual space to guarantee optimal interaction and convenience for users.

Numerous museums in Vietnam are increasingly harnessing information technology (IT) to improve customer experiences and digitise and effectively manage artefacts. It enhances display capabilities while promoting conservation, education, and awareness of cultural items.

The preservation and conservation of artefacts within the museum system pose various challenges that necessitate scientific and practical solutions. Digital technology has played a significant role in altering the approach to cultural heritage conservation, as well as in promoting cultural values.

Nguyen Anh Minh, the Director of the Vietnam National Fine Arts Museum, emphasised the importance of preventive conservation for extending the lifespan of artifacts and the effective management of these cultural treasures. He highlighted that artefact management, digitisation, and meticulous documentation are foundational activities crucial for ensuring the efficient operation of any museum.

The head of Professional Affairs at the Danang Fine Arts Museum, Truong Nguyen Nguyen Kha, noted that particularly in the digital age, museums should invest in specialised equipment for efficient inventory management. This includes tools to aid in sorting and storing artefacts in both warehouses and exhibition areas.

At the same time, the digitisation of artefacts and the creation of user-friendly software tailored to the specific requirements of fine art museums are essential. It streamlines the processes of data entry, review, search, and overall management of museum artefacts more systematically and scientifically.

Dinh Thi Hoai Trai, Director of the Hue Fine Arts Museum, highlighted prioritising the application of modern technology in conservation efforts. She suggested a focus on the development of centralised data management strategies for inventory, preservation, research, and exhibition activities within museums. Furthermore, employing digitally controlled thermal and humidity sensors, along with night observation devices, proves to be valuable in managing display environments and enhancing security measures to prevent artefact theft.


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